Growth Marketing Director

Growth Marketer / Media Buyer / Creative Strategist

Pinned Golf · [Boston, MA, onsite / hybrid] · Full-time

ABOUT PINNED

We’re one of the fastest-growing brands in golf tech, building products that help people play better and have more fun. Our tagline says it: Better Vibes, Better Golf. Our products have been covered in Forbes and Sports Illustrated, and are on the bags of PGA Tour winners.

We make hardware that golfers actually want to carry; the Caddie GPS Tablet, the Prism+ Rangefinder, and the Sound Stick PRO are our three medalists. They’ve helped us earn back-to-back PGA Show Best New Product Awards and grow a massive customer base across retail, green grass, and direct-to-consumer channels. Now we're building the connected software experience that ties them all together.

We're founder-led, all three cofounders are still here. Rapid growth has kept us well capitalized on our own terms. The team has doubled in the last 12 months and is tracking to grow another 50% in the next. And in all of that, no one has ever quit.

We move fast, care deeply about product quality, customer experience, and hold ourselves to a high standard in how we build, communicate, and operate. A lot of candidates won't be able to keep pace here, and that's fine, this company isn't for everyone. But if it's for you, you'll know.

THE ROLE

This is the first time paid media will live inside Pinned. You’re the one who gets to build it.

Meta, Google, YouTube, TikTok, CTV and audio, the accounts, the budget, the testing calendar, and the number at the end of the month. No layers, no committee, no waiting two weeks on an outside partner to push a change live. You’ll inherit a meaningful seven-figure annual paid media budget, with room to scale it aggressively when the economics support it.

The upside here is unusual for this level. You’re not tuning someone else’s system. You’re building the one Pinned scales on. How we test, what we measure, what good looks like, which ideas get money, those are your calls. Prove something works and the budget follows it, fast.

You’ll have a hardware line people already love and a software story just getting started, plenty to work with, and plenty still unwritten.

You’ll report to a co-founder and sit next to the creative team. The distance from “we should test this” to it being live is measured in hours not days.

WHAT YOU’LL OWN

Paid social, search, video, CTV, and audio, end to end, structure, budgets, bids, audiences, placements, all of itThe testing roadmap. You set the cadence, decide what a fair read costs, and call what scales and what dies.Creative direction on paid. You’re closest to what’s working, so you write the briefs, hooks, angles, offers, formats, and work shoulder to shoulder with the team making them.Measurement you believe in.

Platform ROAS is one input; you’ll work in MER, contribution margin and blended CAC, and you’re the one who says when a lift test or geo holdout is worth running.Budget strategy. Where the money goes across channels, and the case for moving it.A weekly read for the founders, what’s working, what you killed, what’s next. Short and clear, not a dashboard screenshot.New channels.

If you think there’s a bet worth making somewhere we’re not, make the case and go run it.

REQUIREMENTS

3–6 years in performance marketing or paid acquisition, with meaningful time in ecommerce or DTC. We care more about what you’ve owned than how long you’ve been doing itYou’ve personally managed $1M+ in annual spend, not “supported” itDeep hands-on Meta experience, plus real competence in Google/YouTube and TikTokYou pull your own numbers.

We’ve already done a lot of the plumbing, our commerce, marketing, and business data lives in BigQuery and is surfaced through BI tools. You should be comfortable using that infrastructure to answer your own questions, pressure-test what the platforms are telling you, and turn data into decisions. Shopify, GA4, Motion, and spreadsheets are part of the toolkit, not the whole stack.Strong creative instincts.

The best buyers we know think like editors, not just operators.A point of view on attribution you can defend, including the parts you’re uncertain aboutPhysical product experience, inventory limits, margin, and lead times change how you buyYou want the whole thing on your plate. You’ll have a lot of autonomy here, and we expect you to use itYou use AI tools in your actual workflow and hold that work to the same bar as everything else you ship

YOU’LL STAND OUT IF YOU…

Play golfHave built a paid program from scratch rather than inheriting oneKnow SQL, BigQuery, Vercel, ETLHave run Amazon or retail mediaHave written a video brief a real editor could work from

Not required: Agency experience. Some of the best in-house buyers we’ve met have never worked at one.

LOGISTICS

Location: Boston area with willingness to come into the office, is highly preferred but not a must. Employment: Full-time, W-2.Equal Opportunity: Pinned Golf values talent, attitude, and integrity—period. We’re proud to be an equal opportunity employer.Compensation: Competitive salary, bonuses, and benefits.

HOW TO APPLY

Email: Jobs@pinnedgolf.com

Please include:

A few examples of paid campaigns or accounts you’ve personally owned: what you spent, what you were trying to accomplish, and what happenedA short note on your golf game: handicap, home course, how often you play, and what you love about the gameOne example of a test you designed end-to-end: what you believed, how you structured it, what you spent to get a read, what you learned, and what you did nextOne paid creative you thought was great (yours or someone else’s) and a few sentences on why you think it worked