Brand Director, Hypegolf

Overview In this role, you will lead Hypegolf’s golf vertical, shaping its strategy and partnerships to drive growth in the context of a fast-moving, culture-forward platform. You’ll collaborate with editorial and sales teams to extend the brand, activate sponsorships, and bring new media opportunities to life. You will cultivate talent and partner relationships, and oversee go-to-market plans and budget management. This is a chance to influence brand-building at the intersection of golf, fashion, and culture within a global media group.

ResponsibilitiesDefine and refine the golf vertical strategy in line with corporate objectives and KPIsCollaborate with content leadership to shape editorial direction and voiceIdentify cultural moments that generate attention and earned mediaPartner with sales to sell activations such as tournaments, pop-ups, and merchandiseFoster relationships with brands, tournaments, players, and other talentPlan and execute go-to-market launches with stakeholdersCoordinate with R&D, PM, and Sales to develop and bring innovations to marketManage vertical budget, P&L, and related financialsSupport golf sponsorships, partnerships, and licensing agreementsCollaborate with Sales to identify opportunities for vertical growth Key requirementsBachelor’s degree or higher7–10+ years in a related field (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior managementExperience in community-building through editorial, content, and IRL programsStrong knowledge of branding and brand-building across marketing platforms/channelsProject management skills with ability to handle complex programsExcellent interpersonal and communication skillsAbility to work independently in a fast-paced, entrepreneurial environmentExperience in consumer goods marketing and working with brand influencersUnderstanding of creative, retail, distribution, and e-commerceLess experienced candidates may be considered for Brand Manager roleexcellent communicationrelationship-buildingindependence and initiativefast-paced adaptabilitybranding across multiple marketing platforms/channelsproject and program management