Director of Brand Marketing

Company Description Breezy Golf is a premium golf and lifestyle apparel brand focused on creating memorable experiences on and off the course. The company designs high-quality apparel and innovative products that perform during a round of golf while fitting effortlessly into everyday life. Inspired by the personalities and culture of Bob Does Sports, Breezy Golf aims to make golf more approachable and enjoyable for players of all skill levels.With a strong community-first approach, the brand encourages connection, fun, and confidence for every golfer. Breezy Golf's mission is to help golfers look good, feel good, and truly "Have a Day." Role Description The Director of Brand Marketing is a full-time, hybrid position based in Jupiter, FL. This role is responsible for leading Breezy Golf's overall brand strategy, content marketing, partnerships, and integrated marketing initiatives across digital and physical touchpoints. Working closely with leadership, creative, social media, product, eCommerce, and operations teams, the Director will shape how Breezy Golf connects with its audience through compelling storytelling, innovative campaigns, and strategic partnerships. This role will oversee the development and execution of marketing initiatives that strengthen brand awareness, drive customer engagement, and support revenue growth while ensuring a consistent and authentic brand voice across every platform. The ideal candidate is a creative and strategic marketing leader with a passion for lifestyle brands, digital storytelling, and building engaged communities. Key Responsibilities: Brand Strategy & Marketing Develop and execute Breezy Golf's long-term brand marketing strategy across all consumer touchpoints. Lead integrated marketing campaigns that support product launches, seasonal collections, and business objectives. Ensure consistent brand messaging, positioning, and creative execution across all marketing channels. Content & Creative Leadership Oversee the creation of engaging digital content across social media, email, web, and other marketing platforms. Collaborate with creative teams to produce compelling campaigns, videos, photography, and storytelling assets. Maintain a content calendar that aligns with product launches, partnerships, and cultural moments. Partnerships & Community Growth Build and manage relationships with creators, athletes, influencers, and strategic partners that align with the Breezy Golf brand. Identify opportunities to expand brand awareness through collaborations, sponsorships, and experiential activations. Foster an engaged community by creating meaningful interactions and authentic brand experiences. Performance Marketing & Analytics Analyze campaign performance, customer behavior, and marketing metrics to optimize growth initiatives. Partner with eCommerce leadership to improve customer acquisition, retention, and lifetime value. Utilize data-driven insights to inform marketing strategies and maximize return on investment. Cross-Functional Leadership Collaborate closely with product, design, eCommerce, operations, and leadership teams to execute integrated business initiatives. Manage marketing priorities, budgets, timelines, and external agency relationships. Build scalable marketing processes that support Breezy Golf's continued growth. Qualifications 5+ years of experience in brand marketing, digital marketing, content strategy, or integrated marketing within apparel, lifestyle, sports, or consumer brands. Proven success developing and executing brand campaigns that drive engagement and business growth. Strong understanding of social media, content creation, influencer marketing, and community building. Experience managing product launches, marketing calendars, and integrated campaigns across multiple platforms. Proficiency with marketing analytics, email marketing platforms, Shopify, and digital marketing tools. Excellent communication, leadership, and project management skills with the ability to manage multiple priorities in a fast-paced environment. Strong creative instincts with a passion for storytelling, brand building, and consumer engagement. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Background in apparel, lifestyle, sports, or direct-to-consumer brands is highly beneficial; familiarity with golf culture is a plus. Comfort working in a remote environment, with