Membership & Marketing Manager

Membership and Marketing Manager Almaden Golf & Country Club Job Description: Membership and Marketing Manager Department: Membership & Marketing Position Type: Full-Time, Exempt Reports To: General Manager Supervises: Communications and Digital Media Manager, Front Desk Employees POSITION SUMMARY: The Membership and Marketing Manager serves as a key member of the leadership team, responsible for driving membership growth, supporting the member experience, and stewarding the club’s brand and communications strategy. This role oversees membership recruitment and retention efforts, leads strategic marketing initiatives, and ensures consistent, elevated experience across all member communication touchpoints. As the leader of the Membership & Marketing Department, the Manager oversees the Communication & Digital Media Manager and Front Desk team, fostering a culture of hospitality, professionalism, collaboration, and excellence. Through relationship-building, member engagement, and cross-department collaboration, this position plays a vital role in strengthening the Club’s culture, reputation, and long-term success. CORE LEADERSHIP RESPONSIBILITIES: Membership Growth & Member Development Lead membership recruitment initiatives and develop strategies that support sustainable membership growth. Cultivate relationships with prospective members, guiding them through the inquiry, tour, application, and onboarding process. Foster a strong referral culture by engaging current members as ambassadors of the club. Oversee membership data, CRM systems, pipeline management, and reporting to support informed decision-making. Develop and refine onboarding experiences that create meaningful first impressions and long-term member engagement. Member Experience & Community Engagement Conduct onboarding and new member orientations that inform and reflect the club’s standards and values. Design and implement programs that strengthen member participation, connection, and sense of community. Monitor member feedback, retention trends, and engagement metrics to identify opportunities for continuous improvement. Partner with club leadership and committees to enhance events, communication, and member satisfaction. Promote a culture of hospitality and service excellence throughout the organization. Actively solicit member feedback regarding club events, gatherings, and operations. Brand Strategy, Communications & Marketing Lead the club’s communications, marketing, and brand initiatives across all digital and print platforms. Establish and maintain a consistent brand voice, visual identity, and communication strategy. Oversee the club website, mobile app, social media channels, newsletters, promotional campaigns, and member communications. Direct creative storytelling efforts that showcase the club’s amenities, experiences, traditions, and community. Develop strategic marketing plans that support membership growth, engagement, and overall club objectives. Creative Direction & Brand Stewardship Provide creative leadership for photography, videography, design, advertising, and promotional materials. Ensure all member-facing communications and marketing assets reflect the club’s brand standards and expectations. Identify innovative opportunities to enhance the club’s visibility, reputation, and member engagement. Collaborate with internal teams and external partners to execute impactful marketing and branding initiatives. Department Leadership & Team Development Lead, mentor, and support the Communications & Digital Media Manager and Front Desk team. Establish performance expectations, provide coaching, and support professional development opportunities. Foster collaboration, accountability, and service excellence within the department. Conduct regular performance reviews, goal-setting discussions, and ongoing development conversations. Create a positive and empowering team environment focused on growth, innovation, and member service. A 40+ hour work week, including weekends and holidays, is required. Front Desk & Hospitality Leadership Oversee the Front Desk operation as a critical member-facing function and first point of contact for members and guests. Establish and maintain exceptional service standards that reflect the club’s culture and hospitality philosophy. Ensure efficient staffing, operational consistency, and a welcoming member experience. Coach team members on service delivery, communication, problem-solving, and member engagement. Communications & Digital Media Leadership Oversee the Communication & Digital Media operations as a critical member-facing and external community-facing function, as the first impression for members and guests. Review and approve daily social media posts, email blasts, and push notifications before they are sent to the membership to ensure they are aligned with the Master Club Calendar. Check the member portal and club mobile app daily to ensure calendar events, menus, and tournament results are accurate as part of ongoing website and app auditing duties. Provide content strategy alignment direction to produce high-quality photography and video content highlighting the golf course, dining venues, amenities and club activities. Ensure brand consistency by cross-checking all daily print assets and digital newsletters against established club brand guidelines and style books. Track performance of marketing and brand campaign initiatives by analyzing daily digital engagement metrics, email open rates, and click-through data to optimize outreach. Strategic Planning & Executive Collaboration Collaborate with the General Manager and leadership team to support the club’s strategic goals and initiatives. Analyze membership trends, engagement metrics, communication performance, and operational data to inform decision-making. Prepare reports, presentations, and recommendations for leadership, committees, and the Board as needed. Contribute to long-term planning efforts related to membership growth, member experience, branding, and communications. Serve as a trusted ambassador of the club both internally and within the broader community. SUCCESS MEASURES Success in this role is measured not only by membership growth but also by the strength of member engagement, retention, community connection, communication effectiveness, brand consistency, and overall member satisfaction. The Membership and Marketing Manager is expected to create an environment in which members feel welcome, informed, connected, and proud to be part of the club. Reporting and Collaboration Direct Report: Reports directly to the General Manager. Executive Presentation: Prepares performance data, pipeline metrics, and demographic analysis for the General Manager and Annual General Meetings. Candidate Qualifications Education: Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, or Hospitality Management preferred. Experience: Minimum of 3–5 years of progressive sales, marketing, or high-end hospitality management experience. Private country club or upscale golf industry experience is highly advantageous. Technical Skills: Proficiency in Microsoft Office Suite, graphic design platforms (such as Adobe InDesign or Canva), content management systems (CMS), and club-specific CRM solutions. Interpersonal Traits: High emotional intelligence, superior time management, and a natural ability to navigate diverse luxury-consumer personalities. Ability to be an independent self-starter, requiring minimal supervision. Compensation, Benefits, and Privileges Base Salary: $130,000 – $145,000 annually, commensurate with experience and qualifications. Performance Bonus: Eligible for performance-based bonus or commission structure tied directly to net membership growth goals (as approved by the General Manager and Board). Benefits Package: Comprehensive medical, dental, and vision insurance per the employee handbook; 401(k) retirement plan with club match; accrued vacation time and paid holidays. Club Perks: Complimentary staff meals during shifts, professional development/CMAA dues allowance, and designated club/golf privileges (subject to General Manager approval). Date Position Available Immediately How To Apply Interested and qualified applicants should email their resumes and cover letters to General Manager/COO Rigo Headley, CCM, CCE at Rheadley@almadengcc.com. Pay: $130,000.00 - $145,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Professional development assistance Vision insurance Work Location: In person