Director of Catering Sales & Events

About the position Beechmont Country Club is a premier 103-year-old private club in suburban Cleveland, known for its welcoming culture, outstanding amenities, and vibrant community. Since 2023, Beechmont is a Troon Prive club. Troon is the world’s largest golf and club management company, providing comprehensive management, consulting, and marketing services to over 850 locations worldwide, including private clubs, daily-fee golf courses, and resort properties across more than 30 countries. With engaged members, Beechmont offers championship golf, racquets, aquatics, and full-service dining and events. T he Club is in the midst of a major renovation and transformation of its clubhouse and event spaces, with a grand reopening planned for this Spring - an exciting opportunity to redefine Beechmont as one of the region’s premier destinations for private events. Position: Director of Events The Director of Catering Sales & Events is a key revenue-driving role responsible for creating, selling, and ensuring the execution of memorable private and Club-sponsored events. Reporting to the General Manager and working closely with all department heads, this individual will take a hands-on approach to developing new business, engaging with members, and leveraging the Club’s evolving amenities to grow event sales both internally and externally. The ideal candidate will be a confident, creative, and proactive event sales professional with verifiable experience and who understands how to market a private club experience and thrives in a relationship-driven environment. Position Priorities: Drive Event Sales : Expand revenue through targeted sales strategies, proactive outreach, and thoughtful member engagement—before, during, and after renovations. Build the Brand : Position Beechmont as a premier private event venue during and after construction, building anticipation around our new event spaces. Strengthen Relationships : Serve as a trusted resource for members and their families while actively cultivating outside prospects for private events and celebrations. Deliver Excellence : Ensure flawless execution of all events in coordination with culinary and operations teams. Responsibilities • Develop and execute a forward-looking sales strategy targeting weddings, bar/bat mitzvahs, milestone events, business meetings, and other private functions • Actively solicit business from both members and outside leads, including through direct outreach, networking, referral building, and community presence • Work with the Director of Food & Beverage and marketing team to create branded campaigns that highlight Beechmont’s upcoming new event spaces • Establish and maintain relationships with event planners, vendors, and businesses to build an external pipeline of events • Engage with new and current members to understand their event needs and promote usage of Club spaces • Conduct facility tours, especially highlighting upcoming renovation plans and renderings • Manage inquiry follow-up, proposal writing, space bookings, contract negotiation, and BEO creation • Oversee and mentor Banquet Manager to ensure seamless delivery of events and exceptional service • Track key sales metrics and pipeline status; report regularly on performance and forecasted bookings • Remain visible and accessible at key events; be an enthusiastic ambassador for the Club’s culture and offerings • Stay up to date on industry trends and pricing to ensure Beechmont’s private events program remains competitive and profitable Requirements • 5+ years of experience in event sales and management, preferably in a private club, luxury hotel, or venue setting • Strong track record of driving revenue and growing event business from both internal and external clients • Excellent written and verbal communication skills • Experience building prospect pipelines and using CRM/event management systems (Caterease and Jonas or similar a plus) • Ability to work independently and collaboratively in a fast-paced, service-focused environment • High energy, polished demeanor, and a passion for hospitality and relationship-building Nice-to-haves • Bachelor's degree in Hospitality, Event Management, or related field preferred Benefits • Very competitive base salary of up to \$90k commensurate with experience • Excellent commission structure tied to sales goals • Medical, dental, life, LTD insurance, and other options • Paid Time Off and holidays • 401(k) retirement plan • Complimentary staff meals while on duty • CMAA dues and professional development allowance • A role on a collaborative, forward-thinking team shaping the future of the Club • An exciting chance to lead event sales strategy through a transformative renovation and beyond